FTC Releases Details About December 7, January 28 Privacy Roundtables

On November 17, the Federal Trade Commission released the agenda of the first of three privacy round tables it will hold over the course of the next few months.  The first round table will occur on December 7 at the FTC Conference Center in Washington, DC, and will feature four panels entitled "Benefits and Risks of Collecting, Using, and Retaining Consumer Data," "Consumer Expectations and Disclosures," "Online Behavioral Advertising," and "Exploring Existing Regulatory Frameworks."

The FTC also announced that its second privacy round table will be held on January 28, 2010 at the University of California, Berkeley, School of Law.  The round table will focus on how technology affects consumer privacy, including its role in both raising privacy concerns and enhancing privacy protections, and will include specific discussions on cloud computing, mobile computing, and social networking.  The FTC has posed two questions for comment in advance of this round table:

  1. What role do privacy enhancing technologies play in addressing Internet-related privacy concerns?  Consider the efficacy of technological innovations in areas such as identity management systems, new means of providing consumer notice and choice, and emerging methods of ensuring accountability in data usage.  In framing comments, consider the costs and benefits of privacy-enhancing technologies in the following contexts:  cloud computing services; social networking sites; online behavioral advertising; the mobile environment; services that collect sensitive data, such as location-based information; and any other contexts you wish to address.  If privacy enhancing technologies do play a role in resolving privacy concerns, discuss whether and how to create incentives for the development and adoption of such technologies, and ways to ensure they are effective and useful to consumers.
  2. What challenges do innovations in the digital environment pose for consumer privacy, and how can those challenges be addressed without stifling innovation or otherwise undermining benefits to consumers?  For example, consider the technology and business practices that enable greater collection, use, and distribution of consumer data, including evolving methods of observation and tracking; techniques for correlating data, including the re-identification of anonymized data; the merging of data between on-line and off-line environments; and the emergence of third-party application developers in online platform environments.

The FTC currently is soliciting requests to participate as panelists in this second round table, as well as recommendations for topics for inclusion in the agenda, which are due by December 9.  Comments or additional research on the topics will be considered prior to the second round table if they are received by December 21.

Details have not yet been released for the third and final privacy round table, which is to be held on March 17, 2010 in Washington.

An Example of Behavioral Advertising Self-Regulation from Europe

In the United States, regulators and policy makers are taking a close look at the issues surrounding behavioral advertising and how to protect the privacy of consumers.  A vigorous debate is occurring over self-regulation versus the asserted need for legislation or regulation.  So it is interesting to see what is going on in Europe in the realm of self-regulation. 

In the EU, a privacy and data protection certification seal for IT products and IT-based services is in place, called the EuroPrise Privacy Seal.  The EuroPrise Privacy Seal recently was awarded to a new German behavioral targeting system called Predictive Targeting Networking (PTN) 2.0 and offered by a company called Nugg.ad.  The Nugg.ad system addresses many of the privacy issues that regulators here and abroad have focused on, such as cookie expiration dates, logging of IP addresses, the notice given to consumers, and opt out.  

For more details, see this blog entry from the Future of Privacy Forum.  

Complimentary October 6th Teleconference with Professors Chris Hoofnagle and Joseph Turow, Authors of Study on Consumers' Feelings About Tailored Advertsing

As recently reported in the New York Times and elsewhere, two prominent professors conducted a survey of American's feelings about online tracking for the delivery of tailored advertising.

The report on the survey shows that Americans have very strong feelings about tailored advertising and takes issue with the policy arguments in favor of the consumer value of online customization based on past user activity.  However, the authors suggest steps forward for industry based on “respect” and “information reciprocity”.

The Future of Privacy Forum will be hosting the authors of the study, Professors Chris Hoofnagle and  Joseph Turow, for a teleconference with Q&A on Tuesday, October 6th at Noon ET.

Readers of our blog are invited to participate.  To request call-in information, please email Heidi@futureofprivacy.org